I think hype and where your friends gafiate to makes a huge difference, definitely. I know OUaT had a bunch of people who were into it for the Emma/Regina content, which I think could have been brilliant if they'd only done it right. But they were never going to do a good girl/bad girl pairing, only the dichotomy between them. I partly just wonder where all the old school femslash fans ended up, you know? I think it would be neat to have a road map of historic (or as historic as you're going to get for us) femslash fandom.