For me, it's definitely more a way of enabling "squeeing in an infectious manner" than pushing, because like you said, this stuff can't be forced. That said, I might have actually watched LotS while it was airing if it had had a bigger presence in my comms and on my reading list/flist?

There are definitely some huge cultural divides in different parts of f/f fandom that I don't think we can or maybe even should break all the way down, but I've gotten into media through its fandoms before and look forward to doing it again.