I'm definitely more of a"squeeing in an infectious manner" type when it comes to "pushing" femslash. As a monofannish person, it's always super awkward when a friend is like, "You should watch X, you'll love it!" directly to me -- it feels like they're trying to get me to leave my current fandom, even though I know that's not their intention, and it's just kind awkward to reply to a direct suggestion like that. So I try to stick to journal posts about how much I love my current fannish object, or encouraging a person if they mention they're already thinking about getting into my fandom, but I try not to give unsolicited (or, heck, even solicited) one-on-one pushes about things people have not already explicitly expressed a vague interest in.
Re: The limits of "encouraging" femslash